A brand design that’s as fun and fearless as its customers.

The world is your canvas with Muse Wall Studio, a peel-and-stick wallpaper brand for the bold, the creative, and the design-obsessed. In collaboration with a Florida-based advertising agency, I developed a visual identity that celebrated the DIY spirit of Muse’s customers—those who embrace fun, expressive home decor. My logo concept, which became a finalist in the brand selection process, was built around a modular tile motif that symbolized creativity, flexibility, and transformation. That same motif became a foundation for the larger brand system, offering endless opportunities across digital and print. The result? A vibrant, cohesive brand experience designed to inspire imagination at every touchpoint.