Great Explorations is a children's museum, program center, and pre-school in St Petersburg, Florida that was in search of a rebrand.

Collaborating with a Florida-based advertising agency, I had the opportunity to rejuvenate the renowned brand, Great Explorations Children’s Museum. For over three decades, Great Explorations has been fostering children's creativity through hands-on problem-solving, while advocating for practical real-world solutions. My task was to revitalize this iconic brand, which had drifted from relevance and lost touch with the expectations of modern mothers. Also I assisted in updating the identity of the company’s mascot, Morris the Explorasaurus, who later was brought to life in a full mascot costume!